Website Planning
Plan Your Website Before You Build It
Before you open a builder or hire anyone, get clear on what pages you need, who they're for, and what you want a visitor to do next. These guides cover the planning work that saves you from a rebuild six months in.
Related: also see Website Platforms and Domain Names and Hosting.
What Should a Small Business Website Include? A Practical Checklist
The pages, contact details, and trust signals your site needs before launch.
Read more →How Many Pages Does a Small Business Site Actually Need
Most businesses need fewer pages than they think. Here's a simple starting count.
Read more →Website Planning Templates You Can Copy This Week
A one-page outline to plan your site before you open a builder.
Read more →What to Decide Before You Pick a Website Platform
The four questions that narrow your platform choice fast.
Read more →More from Doing The Online Thing
Web design and front-end development, for when you outgrow the basics.
Subscribe (RSS) →SEO and search marketing news, useful once your site is live and needs traffic.
Subscribe (RSS) →Content and inbound marketing tactics sized for a small in-house team.
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